Question 1

What is CM360 workflow automation?

Accepted Answer

CM360 workflow automation connects advertising operations steps such as planning, validation, governance, trafficking, and QA into a structured process around Campaign Manager 360.

Question 2

Does Meridian replace Campaign Manager 360?

Accepted Answer

No. Meridian is an advertising operations system of record and operating layer around CM360, not a replacement for Campaign Manager 360.

Question 3

Does Meridian integrate with CM360?

Accepted Answer

Yes. Campaign Manager 360 is Meridian's first Live platform integration, connecting validated campaign information to CM360 through a governed integration layer.

Question 4

Can Meridian automate CM360 trafficking?

Accepted Answer

Meridian structures CM360 trafficking as a deterministic, governed workflow and supports controlled execution for supported campaign configurations.

Question 5

What parts of the CM360 workflow can Meridian automate?

Accepted Answer

Meridian supports planning, readiness validation, approvals, preflight review, structured trafficking workflows, platform ID mapping, and operational QA visibility.

Question 6

How does Meridian help with CM360 QA and governance?

Accepted Answer

Meridian applies required-field checks, naming conventions, approval states, and other deterministic rules before controlled CM360 execution.

Question 7

Is Meridian an AI platform?

Accepted Answer

Meridian uses domain-specific intelligence for interpretation, normalization, anomaly detection, mapping, exception explanation, QA, and decision support while mechanical execution remains governed and deterministic.

Question 8

Is Meridian a DSP?

Accepted Answer

No. Meridian is the enterprise system of record for advertising operations, not a demand-side platform or media-buying platform.

Question 9

Who is Meridian designed for?

Accepted Answer

Meridian is designed for advertising agencies, enterprise media teams, Ad Operations teams, Media Operations teams, and Campaign Management leaders running complex workflows at scale.

Automate the Work Around CM360